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True. the label

that true look

True. the Label
Soft, breathable, and made for daily wear – your go-to essentials.

Fresh Tees for Everyday Vibes

True. the Label
Stay warm, stylish, and confident wherever you go.

Cozy Hoodies That Define Comfort

EXTRA FAST DELIVERY
VERIFIED SELLER
SECURE PAYMENTS
ORDER ASSISTANCE

So, what else is new?

Mens Coffee True. Casual Fit Tee

Mens Coffee True. Casual Fit Tee

Regular price $49.99
Sale price $49.99 Regular price $69.99
Classic Fit True. the Label Flower Design Tee

Classic Fit True. the Label Flower Design Tee

Regular price $49.99
Sale price $49.99 Regular price $69.99
Oversized White 100% Cotton Tee - True. Design

Oversized White 100% Cotton Tee - True. Design

Regular price $49.99
Sale price $49.99 Regular price $79.99
Unisex Semi-Thick Tee with Retro T.T.L. Design

Unisex Semi-Thick Tee with Retro T.T.L. Design

Regular price $69.95
Sale price $69.95 Regular price
Unisex Heavy Cotton Tee with Retro Graphic

Unisex Heavy Cotton Tee with Retro Graphic

Regular price $49.95
Sale price $49.95 Regular price
Unisex Heavy Cotton Tee - Regular Fit

Unisex Heavy Cotton Tee - Regular Fit

Regular price $49.95
Sale price $49.95 Regular price
Unisex Heavy Cotton Tee - "TRUE" Graphic Tee

Unisex Heavy Cotton Tee - "TRUE" Graphic Tee

Regular price $59.95
Sale price $59.95 Regular price
True Statement Unisex T-shirt

True Statement Unisex T-shirt

Regular price $49.95
Sale price $49.95 Regular price
Stay True. Unisex Classic Fit Ultra Cotton Tee

Stay True. Unisex Classic Fit Ultra Cotton Tee

Regular price $59.99
Sale price $59.99 Regular price

About Our brand

ABOUT US

True. the Label is a unisex streetwear brand built on bold simplicity and everyday comfort. Designed in Australia, our pieces blend minimal style with effortless edge — made to move with you and made to be true to you. We don’t follow trends — we create clean, versatile fits that speak for themselves.

SHOP COLLECTION

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True. the Label
Fleece Zip Up Hoodie - Mens

Fleece Zip Up Hoodie - Mens

Regular price $79.95
Sale price $79.95 Regular price
Statement Hoodie: Unisex Heavy Blend Hoodie

Statement Hoodie: Unisex Heavy Blend Hoodie

Regular price $79.95
Sale price $79.95 Regular price
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Testimonials

Max

Love the fit! Extremely happy with this hoodie. Fast delivery as well. I'll be back! Thanks True. the Label.

Liam

This hoodie is unreal!!! I love the colour and stretchiness of it. It is true to size too. Thanks.

Drew

Loving my puffer! Fast shipping, excellent packaging, and exactly as described. How good.

Kylie

Love this oversizesd hoodie - super excited to wear it about town. So thick and warm and extremely fast shipping. Thank you!

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